Less than 3 years ago, the danger of being penalised for building links was not a significant concern for many SEO agencies. Getting as many links as you possibly can from the mixed bag of web sites of varying quality was actually a bread and butter way of increasing rankings for competitive keywords.
But because the launch of Google’s Penguin algorithmic update in April 2012, following by several crippling updates thereafter, the outsource link building is now increasingly tougher.
This business effect for being penalised for poor building links will not be to become overlooked, when letting your SEO agency build links for yourself, for your organic profits could vanish overnight.
Typically, this comes such as a sharp drop in rankings, producing a major dip in organic traffic and conversions. The extent of your penalty can vary depending on how many questionable links your SEO agency went along to the hassle of finding for yourself.
Google penalises sites that be a part of manipulative link-building practices, for example
Using keyword rich key phrases. An example would be a link from your blog article, but rather than utilizing your name brand as the linking text, the website link offers the text “Sydney Tax Consultants”.
Buying links. An example can be paying to get a text link on another site to yours.
Excessive link exchanges. One example could be where site A links to site B and site B links to site A.
Article marketing / guest posting done on scale. Including creating articles and distributing them on sites with fairly low editorial discretion having a link back aimed at your website.
Creating links on automated, unmoderated or free for those sites. An illustration of this may be most directories that offer free listings with hardly any editorial discretion.
On the other side, Google rewards sites to have links which can be relevant, highly editorial (created at the full discretion in the webmaster who came up with link) and that have natural key phrases.
Unfortunately, on account of either ignorance or short-run thinking, you may still find many SEO agencies out there brokering poor quality or manipulative links. Why? As they are relatively easy to attain.
The irony is when you possess these inferior links pointing for your site, you could possibly experience a short term benefit in rankings. But when a whole new algorithm update is released, you will lose a huge chunk of your traffic overnight. Additionally, you operate the potential risk of getting a manual penalty by Google’s spam team.
Overcoming an algorithmic penalty will try out your patience as you will need to clean-up any risky links and wait for Google to re-evaluate your link profile, before your blog can recover.
To guarantee that link-building has positive lasting effects for the business, your SEO agency should:
1.) Review your backlink profile regularly to ensure all links pointing to the domain and relevant, of quality and spam free.
2.) Contact webmasters to possess any risky links removed as well as submitting a disavow request to Google.
3.) Develop content on your own site that attracts links naturally.
4.) Develop relationships with bloggers, media, local organisations and getting the news out about your company, its initiatives along with the useful resources which it offers.
5.) Engage with influencers inside your industry on social networking.
6.) Seek your approval before brokering any links in addition to giving you entry to a log of most links they may have created for your benefit.
1.) Request a full selection of links produced by your SEO agency. This will include the date the web link was brokered, the linking URL, the destination URL (URL in your website) in addition to anchor used. Browse through the list, highlighting any general web directories, irrelevant sites, articles or guest posts and cases when keywords are already used as the key phrases (i.e. “Melbourne Property Brokers”). If a lot more than 5% of your links are highlighted, you then 40dexppky cause for concern.
2.) Conduct a manual link check via Webmaster Tools
In your own Google Webmaster Tools account, navigate to your website and abide by these steps:
In the left menu, click Search Traffic
Click Links to Your Site
Under Who links by far the most, click More
Click Download Latest Links
This file depicts links to the site from latest backwards over time. Scan with these in your discretion to identify risky links.
3.) Recruit a search engine optimisation company that specialises in penalty recovery to conduct a full link audit.
For those who have identify risky links and you will have conducted massive building links before, this is a worthwhile investment. SEO companies that have proven experience with penalty recovery will get access to various paid tools which provide deeper insights into risky links.